Online marketing is also known as the internet marketing, web marketing, web advertising. It is simply defined as marketing of products like anything through internet. The marketing done via e-mail and media. This internet marketing including design development, advertising and sales.
There are eight types of internet marketing namely, display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, content marketing. Each and every type having distinguished work that based on the requirement. one-to-one approach is the example for internet marketing in this case the marketers target directly the users and says that browsing the specific website so that the message reach the customer directly. It is just pay per click method.
Another example is niche marketing this is different from the traditional internet marketing. They have working in more specialized topic knowledge. Security is an important thing in the internet marketing for both companies and customers. Customers should aware when they doing internet marketing because some personal information should be submitted to the companies this may give a big problem when the companies are fake or duplicate. So the customer should be careful in this matter. To prevent this kind of problem customer can use spyware prevention software is advisable.
Some of the suggested websites also available in the internet so we can see that before doing i-marketing. some of the advantages i listed below: this internet banking is inexpensive when it compare with normal marketing and purchasing and it also saves a time and reduce the human efforts.
Internet banking also used to measuring statistical matter easily and inexpensively. The advertisers can use several methods like, pay per click, pay per permission and pay per action. Therefore, we can just conclude which messages are more appealing to the audience. Some of disadvantage also present in the internet marketing that is the purchaser can’t be touch, taste and smell it.